Five Reasons Why Social Media Marketing Is Important For Your Business

Social media is one of the most powerful tools you can use to market your business in the online space! With over 3.6 BILLION people using social media worldwide (45 million of these being UK based) you can share and promote your business to a far larger audience than just those passing your shop front. 

Here are some of the reasons why it is important to use social media to market your business;

Improves Brand Awareness 

For any business owner, one of our biggest goals is to have as many people knowing about our businesses as possible. Whether that be locally or worldwide, social media makes this possible. 

In fact, it can increase our brand awareness by over 70%! 

Posting consistently and having your audience see, interact, and share your content will result in more people finding out about your business online.

It's Cost Effective

As a small business owner myself, I know how important it is to keep our costs low. 

With social media, you can create an account across a number of different platforms such as; Instagram, Twitter, Facebook etc for free and share business-related content to attract and encourage your online audience to invest in your products or services.

Saving money here will help you achieve a higher return on investment and will allow you to invest money in other areas of your business or alternate forms of advertising.

Connects You To Customers 

Customers are an integral part of any business, without them, we wouldn't have a business in the first place! 

That is why it is so important to build and nurture your customer relationships with current and potential buyers, which is made easier with the help of social media. 

Engaging with your customers online by interacting with their posts and holding conversations will help you build stronger connections and client trust which can result in new and repeat sales.

Carry Out Market Research

Social media can help us adapt and grow our businesses as it allows us to find out the wants and needs of our customers. 

You can carry out this research through the conversations you create or by observing the types of content your audience shares and how they interact online. 

Once you have this information, you can develop your current products/services or improve your social media posts to attract more people and increase your online following. 

Increase Traffic 

One of the other benefits of social media is that we can direct our audience to other areas of our business which increases our traffic. 

For example, you can share a lead magnet to encourage your audience to sign up for your mailing list or included your website link to attract your followers to shop with you online.

The more quality content you share, the more inbound traffic you will generate while also increasing opportunities for conversions.

To Conclude...

To conclude, social media is a key way to market with over 73% of business owners agreeing it has been effective for their business. As a Virtual Assistant, the demand for support with social media has increased, that is why I have created a Social Media Marketing Planner for you to have FULL support throughout 2021 in creating high quality content, engaging with your customers and converting sales online. 

Get a FREE upgrade to the Premium Planner package when you purchase the Standard Planner - that's a £50 saving!

(UPDATE: Planner no longer available, click here to find out how you can work with me)

With love,

Cassie xx