Social Media Engagement: Why It Matters And How To Get The Most From It

Social media platforms are ALWAYS developing with new trends and algorithms to follow, so it is important to form a marketing strategy to boost your account online. One vital part of any marketing strategy is engagement, without it social media is just 'media'.

 Whether we are using social media for personal or business, we are seeking a two-way experience to connect with people and brands. What started as a space to connect with friends and family has now developed to a place where businesses and brands can connect in a meaningful way to build trust, connections, loyalty and overall awareness. 

Let's take a look into an engagement strategy for your business.

What is engagement? 

Social media engagement refers to the act of interacting with accounts, whether that be liking, commenting, sending DM's, saving posts or following them online.

For our own business accounts we want to receive as much engagement from our followers as possible to increase the reach of both our content and page itself. One way to do this is by including a call to action in the content you share to direct your followers as to what you want them to do. For example, "Save this post for later", "Share to your story" "Let me know your thoughts in the comments". 

You need to take action! 

With this being said, for more interaction on our business account we have to make the first move in showing up and engaging with our ideal clients to create interest. 

Why is engagement important? 

When you dedicate a small amount of time to social media engagement it can bring BIG benefits to your business. By simply spending 20 to 30 minutes a day interacting with your ideal clients you can; 

• Increase your brand awareness by being visible which will create more followers.

• Build trust and connections through comments & DM's where you can showcase more about your business and what you offer.

• Create client loyalty, when you maintain connections you will create repeat customer and positive referrals for your business.

• Help you with market research to improve and develop your business. You can find out what content your followers enjoy the most, what hurdles or struggles they maybe facing to help you provide a resolution for.

How to get the most out of your engagement?

When we invest time into our business we must insure it is time well spent!

That is why when it comes to social media engagement you should track all interactions you make to get the most out of the time you spend engaging. Tracking who you interact with and the outcome of this will provide you with better conversions within your business. 

You can also easily highlight warm leads from the exchange of followers and messages, which will help you focus your time and energy for other areas of your business. For example, focussing on warm leads on the run up to launches and cold leads on day to day - download your free engagement tracker here! 

Just check out the results my clients have achieved, which are totally possible for you too!

To conclude...

As a Virtual Assistant, I have worked with a number of online business owners to know how difficult it can be to include daily engagement on top of the other tasks you have to complete within your business. 

That is why I now provide a Social Media Engagement support to help you grow and build your connections online while you can focus on your zone of genius! Simply click here to find out more about my Virtual Assistant packages and prices. 

With love,
Cassie xx