Blog Post

The Evidence-Building Approach to Growing Your Business Without the Guesswork

In the early days of your business, you probably didn’t think too much about every decision you made. You tried something, it worked (or didn’t), and then you moved on. Simple, right?

You didn’t overthink it because you didn’t have much to lose. You were like an adventurous explorer navigating the business world – curious, fearless, and willing to try anything that came your way.

But fast forward, and suddenly, every decision feels like a high-stakes game of poker. 

Should you raise your rates? Is your marketing hitting the right notes, or are you just “posting and praying” someone sees it? It’s not as easy as it once seemed. You’ve created something beyond the side hustle, and now the fear of making a wrong move has you second-guessing every decision that will propel your business to the next level.

However, there’s a way to bypass the guesswork and avoid relying on intuition, saving you a whole lotta time (and energy) on decisions that lead nowhere. With evidence building, you can take the uncertainty out of the equation, enabling you to make more strategic decisions about your business growth without hesitation.


What Exactly Is Evidence Building?

I like to think of this as your business’s GPS. Just like a GPS gives you a clear route to follow, evidence-building helps you navigate through the fog of uncertainty, providing you with a clearer direction for your business.

It's about collecting real, actionable proof that what you’re doing is actually working (or, not working for that matter) so you can use that information to make more informed decisions to support your growth.

And guess what? It’s not just about numbers on a spreadsheet.

This is about understanding what your clients are telling you, what your competitors are doing, and identifying real opportunities in your industry - moving you from gut feelings to actual facts.


Where Can Evidence Building Help You Make Smarter Decisions?

Evidence building isn’t just a tool for gathering insights. It’s a strategic way to make data-driven decisions that positively impact many areas of your business, including; 

• Pricing Decisions 
Rather than wondering if you’re charging too much (or too little), evidence-building helps you assess the actual value you're delivering to clients, allowing you to adjust accordingly so you can finally charge what you're truly worth.

• Launching an Offer or Service
Before jumping into something new, evidence-building gives you the foundation to evaluate whether your ideal clients are actually ready for your next big idea. This helps you to avoid wasting time and energy on developing something no one’s going to buy - even if you load it up with 'added bonuses' to sweeten the deal.

• Marketing Strategies
Rather than pinning your hopes on yet another ‘proven’ marketing strategy that may or may not work, evidence building allows you to make decisions based on real insights. You’ll craft messaging that resonate with your audience, instead of hoping your marketing ‘might’ hit the mark.

• Hiring the Right Team
Hiring the right team isn’t just about finding warm bodies to fill positions - it’s about knowing exactly who you need and when. With evidence building, you’ll be able to pinpoint exactly what roles are necessary to support your growth, making sure you bring on the right people at the right time.
In the early days of your business, you probably didn’t think too much about every decision you made. You tried something, it worked (or didn’t), and then you moved on. Simple, right?

You didn’t overthink it because you didn’t have much to lose. You were like an adventurous explorer navigating the business world – curious, fearless, and willing to try anything that came your way.

But fast forward, and suddenly, every decision feels like a high-stakes game of poker. 

Should you raise your rates? Is your marketing hitting the right notes, or are you just “posting and praying” someone sees it? It’s not as easy as it once seemed. You’ve created something beyond the side hustle, and now the fear of making a wrong move has you second-guessing every decision that will propel your business to the next level.

However, there’s a way to bypass the guesswork and avoid relying on intuition, saving you a whole lotta time (and energy) on decisions that lead nowhere. With evidence building, you can take the uncertainty out of the equation, enabling you to make more strategic decisions about your business growth without hesitation.

What Exactly Is Evidence Building?

I like to think of this as your business’s GPS. Just like a GPS gives you a clear route to follow, evidence-building helps you navigate through the fog of uncertainty, providing you with a clearer direction for your business.

It's about collecting real, actionable proof that what you’re doing is actually working (or, not working for that matter) so you can use that information to make more informed decisions to support your growth.

And guess what? It’s not just about numbers on a spreadsheet.

This is about understanding what your clients are telling you, what your competitors are doing, and identifying real opportunities in your industry - moving you from gut feelings to actual facts.


Where Can Evidence Building Help You Make Smarter Decisions?

Evidence building isn’t just a tool for gathering insights. It’s a strategic way to make data-driven decisions that positively impact many areas of your business, including; 
  
• Pricing Decisions
Rather than wondering if you’re charging too much (or too little), evidence-building helps you assess the actual value you're delivering to clients, allowing you to adjust accordingly so you can finally charge what you're truly worth.

• Launching an Offer or Service
Before jumping into something new, evidence-building gives you the foundation to evaluate whether your ideal clients are actually ready for your next big idea. This helps you to avoid wasting time and energy on developing something no one’s going to buy - even if you load it up with 'added bonuses' to sweeten the deal.

• Marketing Strategies
Rather than pinning your hopes on yet another ‘proven’ marketing strategy that may or may not work, evidence building allows you to make decisions based on real insights. You’ll craft messaging that resonate with your audience, instead of hoping your marketing ‘might’ hit the mark.

• Hiring the Right Team
Hiring the right team isn’t just about finding warm bodies to fill positions - it’s about knowing exactly who you need and when. With evidence building, you’ll be able to pinpoint exactly what roles are necessary to support your growth, making sure you bring on the right people at the right time.

In the early days of your business, you probably didn’t think too much about every decision you made. You tried something, it worked (or didn’t), and then you moved on. Simple, right?

You didn’t overthink it because you didn’t have much to lose. You were like an adventurous explorer navigating the business world – curious, fearless, and willing to try anything that came your way.

But fast forward, and suddenly, every decision feels like a high-stakes game of poker. 

Should you raise your rates? Is your marketing hitting the right notes, or are you just “posting and praying” someone sees it?

It’s not as easy as it once seemed. 

You’ve created something beyond the side hustle, and now the fear of making a wrong move has you second-guessing every decision that will propel your business to the next level.

However, there’s a way to bypass the guesswork and avoid relying on intuition, saving you a whole lotta time (and energy) on decisions that lead nowhere. 

With evidence building, you can take the uncertainty out of the equation, enabling you to make more strategic decisions about your business growth without hesitation.

What Exactly Is Evidence Building?

I like to think of this as your business’s GPS. Just like a GPS gives you a clear route to follow, evidence-building helps you navigate through the fog of uncertainty, providing you with a clearer direction for your business.

It's about collecting real, actionable proof that what you’re doing is actually working (or, not working for that matter) so you can use that information to make more informed decisions to support your growth.

And guess what? It’s not just about numbers on a spreadsheet.

This is about understanding what your clients are telling you, what your competitors are doing, and identifying real opportunities in your industry - moving you from gut feelings to actual facts.

Where Can Evidence Building Help You Make Smarter Decisions?

Evidence building isn’t just a tool for gathering insights. It’s a strategic way to make data-driven decisions that positively impact many areas of your business, including; 
  
• Pricing Decisions
Rather than wondering if you’re charging too much (or too little), evidence-building helps you assess the actual value you're delivering to clients, allowing you to adjust accordingly so you can finally charge what you're truly worth.

• Launching an Offer or Service
Before jumping into something new, evidence-building gives you the foundation to evaluate whether your ideal clients are actually ready for your next big idea. This helps you to avoid wasting time and energy on developing something no one’s going to buy - even if you load it up with 'added bonuses' to sweeten the deal.

• Marketing Strategies
Rather than pinning your hopes on yet another ‘proven’ marketing strategy that may or may not work, evidence building allows you to make decisions based on real insights. You’ll craft messaging that resonate with your audience, instead of hoping your marketing ‘might’ hit the mark.

• Hiring the Right Team
Hiring the right team isn’t just about finding warm bodies to fill positions - it’s about knowing exactly who you need and when. With evidence building, you’ll be able to pinpoint exactly what roles are necessary to support your growth, making sure you bring on the right people at the right time.

How Do You Find the Evidence? 


Now that you’re aware of just how useful evidence-building can be for making informed decisions to support your growth, you’re probably wondering, ‘How do I actually go about collecting this evidence?’ 

 

Here are some of the best ways to gather the insights you need:

 

• Customer Feedback

Constant positive feedback from your clients is a clear indicator that you're offering value. If clients consistently rave about your services, this is solid evidence that your work is in demand and you need to adjust your pricing to reflect the value you're delivering.

 

• Calendar Analysis

If your diary is full but you’re still not hitting income targets, it could mean your pricing isn’t aligned with the value you’re offering. Review your schedule and revenue to decide whether it’s time to raise rates, refine offerings, or outsource some tasks to boost efficiency.

 

• Client Market Research

Actively engaging with your ideal clients through conversations, feedback forms and focus groups you can understand their needs and struggles. By asking the right questions, you can gather valuable insights that shape your marketing strategy and ensure your offers align with what your market actually wants.

 

• Run a Beta Round

Test the waters with your service before going all in by offering a select group of clients your new service at a discount rate.This allows you to highlight the areas clients benefited from, helping boost sales, while also pinpointing what needs work to increase future success.

 

• Performance Metrics

An important part of marketing is reviewing your insights (such as email open rates and post saves) to understand what’s grabbing attention and what’s falling flat. With this data, you can adjust your strategy to double down on what’s hitting the mark and tweak the content that’s not.



Evidence Gathering Made Easy with The Competitive Edge


Gathering solid evidence can be a challenge when you’re strapped for time and working so closely in your business that it all starts to blur together. But that’s where  The Competitive Edge steps in to make things easier for you.
 
Instead of spending endless hours digging through data or guessing what might work, I roll up my sleeves and do the nitty-gritty work for you. I’ll conduct thorough market research and competitor analysis to gather critical insights about your business, ideal clients, and industry!


There will be no more wondering if “this offer” or “that strategy” will work, with  The Competitive Edge, you’ll have actionable insights and clear evidence to guide your decisions.



Making the Shift from Guesswork to Growth


In the end, growth doesn’t have to be a leap of faith.  It can be a series of intentional, evidence-based decisions that are backed by data, insights, and real feedback. You don’t have to guess your way through business anymore. You can make decisions with intention, certainty, and a whole lot less stress.


So, stop wasting time in “guesswork mode” and get the evidence you need (with a little help from  The Competitive Edge) so you can take the guesswork out of your growth and move forward with certainty, knowing each step is backed by real data and insights.


With love,

 

Cassie xx

How Do You Find the Evidence? 



Now that you’re aware of just how useful evidence-building can be for making informed decisions to support your growth, you’re probably wondering, ‘How do I actually go about collecting this evidence?’ 

 

Here are some of the best ways to gather the insights you need:

 

• Customer Feedback

Constant positive feedback from your clients is a clear indicator that you're offering value. If clients consistently rave about your services, this is solid evidence that your work is in demand and you need to adjust your pricing to reflect the value you're delivering.

 

• Calendar Analysis

If your diary is full but you’re still not hitting income targets, it could mean your pricing isn’t aligned with the value you’re offering. Review your schedule and revenue to decide whether it’s time to raise rates, refine offerings, or outsource some tasks to boost efficiency.

 

• Client Market Research

Actively engaging with your ideal clients through conversations, feedback forms and focus groups you can understand their needs and struggles. By asking the right questions, you can gather valuable insights that shape your marketing strategy and ensure your offers align with what your market actually wants.

 

• Run a Beta Round

Test the waters with your service before going all in by offering a select group of clients your new service at a discount rate.This allows you to highlight the areas clients benefited from, helping boost sales, while also pinpointing what needs work to increase future success.

 

• Performance Metrics

An important part of marketing is reviewing your insights (such as email open rates and post saves) to understand what’s grabbing attention and what’s falling flat. With this data, you can adjust your strategy to double down on what’s hitting the mark and tweak the content that’s not.



Evidence Gathering Made Easy with The Competitive Edge


Gathering solid evidence can be a challenge when you’re strapped for time and working so closely in your business that it all starts to blur together. But that’s where The Competitive Edge steps in to make things easier for you.
 
Instead of spending endless hours digging through data or guessing what might work, I roll up my sleeves and do the nitty-gritty work for you. I’ll conduct thorough market research and competitor analysis to gather critical insights about your business, ideal clients, and industry!


There will be no more wondering if “this offer” or “that strategy” will work, with The Competitive Edge, you’ll have actionable insights and clear evidence to guide your decisions.



Making the Shift from Guesswork to Growth


In the end, growth doesn’t have to be a leap of faith.  It can be a series of intentional, evidence-based decisions that are backed by data, insights, and real feedback. You don’t have to guess your way through business anymore. You can make decisions with intention, certainty, and a whole lot less stress.


So, stop wasting time in “guesswork mode” and get the evidence you need (with a little help from The Competitive Edge) so you can take the guesswork out of your growth and move forward with certainty, knowing each step is backed by real data and insights.


With love,

 

Cassie xx

How Do You Find the Evidence? 


Now that you’re aware of just how useful evidence-building can be for making informed decisions to support your growth, you’re probably wondering, ‘How do I actually go about collecting this evidence?’ 

 

Here are some of the best ways to gather the insights you need:

 

• Customer Feedback

Constant positive feedback from your clients is a clear indicator that you're offering value. If clients consistently rave about your services, this is solid evidence that your work is in demand and you need to adjust your pricing to reflect the value you're delivering.

 

• Calendar Analysis

If your diary is full but you’re still not hitting income targets, it could mean your pricing isn’t aligned with the value you’re offering. Review your schedule and revenue to decide whether it’s time to raise rates, refine offerings, or outsource some tasks to boost efficiency.

 

• Client Market Research

Actively engaging with your ideal clients through conversations, feedback forms and focus groups you can understand their needs and struggles. By asking the right questions, you can gather valuable insights that shape your marketing strategy and ensure your offers align with what your market actually wants.

 

• Run a Beta Round

Test the waters with your service before going all in by offering a select group of clients your new service at a discount rate.This allows you to highlight the areas clients benefited from, helping boost sales, while also pinpointing what needs work to increase future success.

 

• Performance Metrics

An important part of marketing is reviewing your insights (such as email open rates and post saves) to understand what’s grabbing attention and what’s falling flat. With this data, you can adjust your strategy to double down on what’s hitting the mark and tweak the content that’s not.



Evidence Gathering Made Easy with The Competitive Edge


Gathering solid evidence can be a challenge when you’re strapped for time and working so closely in your business that it all starts to blur together. But that’s where The Competitive Edge steps in to make things easier for you.
 
Instead of spending endless hours digging through data or guessing what might work, I roll up my sleeves and do the nitty-gritty work for you. I’ll conduct thorough market research and competitor analysis to gather critical insights about your business, ideal clients, and industry!


There will be no more wondering if “this offer” or “that strategy” will work, with The Competitive Edge, you’ll have actionable insights and clear evidence to guide your decisions.


Making the Shift from Guesswork to Growth


In the end, growth doesn’t have to be a leap of faith.  It can be a series of intentional, evidence-based decisions that are backed by data, insights, and real feedback. You don’t have to guess your way through business anymore. You can make decisions with intention, certainty, and a whole lot less stress.


So, stop wasting time in “guesswork mode” and get the evidence you need (with a little help from The Competitive Edge) so you can take the guesswork out of your growth and move forward with certainty, knowing each step is backed by real data and insights.


With love,

Cassie xx

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