What if I told you that some of the things keeping your business stuck aren’t about strategy, effort, or even that ever-elusive work-life balance
- but about what’s happening inside your own head?
Yep, I’m talking about assumptions. Those sneaky little thoughts that feel like facts but actually send us running in circles, wasting time, energy, and, let’s be honest, sanity.
We all do it. We assume we know what our audience wants, what will sell, and that posting more will magically make the sales roll in. But using those assumptions to shape our decisions, can quietly keep us stuck - wasting time, energy, and opportunities.
So, let’s call them out and break them down so you can make smarter, sharper, and more profitable decisions.
Assumption 1: “I Know Exactly What My Ideal Clients Want”
I hate to be the bearer of bad news, but unless you’ve developed mind-reading superpowers (and if you have, we need to talk), you don’t actually know what your ideal clients want - at least not without asking them.
Too many business owners build offers, create content, and write sales pages based on what they think their audience needs, rather than what they actually need.
The problem? Your audience doesn’t always show you the full picture
- especially online.
Why This Holds You Back:
• You create offers that don’t fully hit the mark.
• Your messaging feels a little “meh” and doesn’t spark action.
• You spend time marketing things that just don’t connect.
How to Fix It:
• Talk to your audience. I know, groundbreaking, right? But seriously - run surveys, hop on market research calls, and actually listen to what people are saying.
• Use their words. If your audience describes their struggles in a certain way, use that language in your content. It makes everything feel instantly more relatable.
Assumption 2: “If My Competitors Are Doing It, I Should Too”
Ah, comparison. The gift that keeps on giving (anxiety, mostly). It’s easy to see a competitor launch a group coaching program,
a digital course, or a VIP day and think, “Well, if it’s working for them, I should probably do it too.”
But what works for them may not work for you - or your audience.
Why This Holds You Back:
• You end up with offers that don’t fit your business or strengths.
• Your brand starts blending into the sea of sameness.
• You waste time chasing trends instead of building what’s truly valuable.
How to Fix It:
• Validate before you create. Before jumping on the latest trend, check if your audience actually wants it.
• Find your own lane. Your magic lies in your unique perspective, experiences, and approach - lean into that instead of copying what someone else is doing.
What if I told you that some of the things keeping your business stuck aren’t about strategy, effort, or even that ever-elusive work-life balance
- but about what’s happening inside your own head?
Yep, I’m talking about assumptions.
Those sneaky little thoughts that feel like facts but actually send us running in circles, wasting time, energy, and, let’s be honest, sanity.
We all do it. We assume we know what our audience wants, what will sell, and that posting more will magically make the sales roll in. But using those assumptions to shape our decisions, can quietly keep us stuck - wasting time, energy, and opportunities.
So, let’s call them out and break them down so you can make smarter, sharper, and more profitable decisions.
Assumption 1: “I Know Exactly What My Ideal Clients Want”
I hate to be the bearer of bad news, but unless you’ve developed mind-reading superpowers (and if you have, we need to talk), you don’t actually know what your ideal clients want - at least not without asking them.
Too many business owners build offers, create content, and write sales pages based on what they think their audience needs, rather than what they actually need.
The problem? Your audience doesn’t always show you the full picture - especially online.
Why This Holds You Back:
• You create offers that don’t fully hit the mark.
• Your messaging feels a little “meh” and doesn’t spark action.
• You spend time marketing things that just don’t connect.
How to Fix It:
• Talk to your audience. I know, groundbreaking, right? But seriously - run surveys, hop on market research calls, and actually listen to what people are saying.
• Use their words. If your audience describes their struggles in a certain way, use that language in your content. It makes everything feel instantly more relatable.
Assumption 2: “If My Competitors Are Doing It, I Should Too”
Ah, comparison. The gift that keeps on giving (anxiety, mostly). It’s easy to see a competitor launch a group coaching program, a digital course, or a VIP day and think, “Well, if it’s working for them, I should probably do it too.”
But what works for them may not work for you - or your audience.
Why This Holds You Back:
• You end up with offers that don’t fit your business or strengths.
• Your brand starts blending into the sea of sameness.
• You waste time chasing trends instead of building what’s truly valuable.
How to Fix It:
• Validate before you create. Before jumping on the latest trend, check if your audience actually wants it.
• Find your own lane. Your magic lies in your unique perspective, experiences, and approach - lean into that instead of copying what someone else is doing.
What if I told you that some of the things keeping your business stuck aren’t about strategy, effort, or even that ever-elusive work-life balance
- but about what’s happening inside your own head?
Yep, I’m talking about assumptions.
Those sneaky little thoughts that feel like facts but actually send us running in circles, wasting time, energy, and, let’s be honest, sanity.
We all do it. We assume we know what our audience wants, what will sell, and that posting more will magically make the sales roll in. But using those assumptions to shape our decisions, can quietly keep us stuck - wasting time, energy, and opportunities.
So, let’s call them out and break them down so you can make smarter, sharper, and more profitable decisions.
Assumption 1: “I Know Exactly What My Ideal Clients Want”
I hate to be the bearer of bad news, but unless you’ve developed mind-reading superpowers (and if you have, we need to talk), you don’t actually know what your ideal clients want - at least not without asking them.
Too many business owners build offers, create content, and write sales pages based on what they think their audience needs, rather than what they actually need.
The problem? Your audience doesn’t always show you the full picture - especially online.
Why This Holds You Back:
• You create offers that don’t fully hit the mark.
• Your messaging feels a little “meh” and doesn’t spark action.
• You spend time marketing things that just don’t connect.
How to Fix It:
• Talk to your audience. I know, groundbreaking, right? But seriously - run surveys, hop on market research calls, and actually listen to what people are saying.
• Use their words. If your audience describes their struggles in a certain way, use that language in your content. It makes everything feel instantly more relatable.
Assumption 2: “If My Competitors Are Doing It, I Should Too”
Ah, comparison. The gift that keeps on giving (anxiety, mostly). It’s easy to see a competitor launch a group coaching program, a digital course, or a VIP day and think, “Well, if it’s working for them, I should probably do it too.”
But what works for them may not work for you - or your audience.
Why This Holds You Back:
• You end up with offers that don’t fit your business or strengths.
• Your brand starts blending into the sea of sameness.
• You waste time chasing trends instead of building what’s truly valuable.
How to Fix It:
• Validate before you create. Before jumping on the latest trend, check if your audience actually wants it.
• Find your own lane. Your magic lies in your unique perspective, experiences, and approach - lean into that instead of copying what someone else is doing.
Assumption 3: “Posting More = More Sales”
Raise your hand if you’ve ever thought,
“Maybe if I just post more often, the clients will come.”. But
while consistent content matters, simply increasing your posting frequency won’t fix deeper issues like unclear messaging or an offer that’s out of sync with your audience.
Why This Holds You Back:
• You feel like you’re on a never-ending content hamster wheel.
• Posting becomes a box to check instead of a strategy.
• You’re so focused on quantity that you forget about quality.
How to Fix It:
• Focus on impact, not volume.
Instead of churning out more content, make sure what you’re posting is actually resonating.
• Work on your offer first. If you’re posting consistently but still not getting inquiries, the issue might not be your content - it might be the offer itself.
Market Research Is Your Competitive Edge
Look,
assumptions feel safe - they make us feel like we have things figured out.
But if we never challenge them, we risk building a business that’s based on guesswork instead of real, sustainable strategy.
The most powerful tool you have to challenge these assumptions?
MARKET RESEARCH!
When you
understand your audience on a deeper level
(what they truly need, how they think, and what influences their decisions)
you can create offers and messaging that actually resonate.
But market research can be time-consuming, and let’s be honest, most business owners don’t have hours to sift through data, conduct interviews, and analyse trends. Which is exactly why I created
The Competitive Edge
- a Done-For-You experience that gathers the facts about you, your ideal clients AND your competitors so you can take the guesswork out growing and make data-driven decisions that actually drive growth.
Click here to find out more.
Or why not
book a free, no obligation call to discover how I can support you on your journey of business growth.
With love,
Cassie xx
Assumption 3: “Posting More = More Sales”
Raise your hand if you’ve ever thought,
“Maybe if I just post more often, the clients will come.”. But
while consistent content matters, simply increasing your posting frequency won’t fix deeper issues like unclear messaging or an offer that’s out of sync with your audience.
Why This Holds You Back:
• You feel like you’re on a never-ending content hamster wheel.
• Posting becomes a box to check instead of a strategy.
• You’re so focused on quantity that you forget about quality.
How to Fix It:
• Focus on impact, not volume. Instead of churning out more content, make sure what you’re posting is actually resonating.
• Work on your offer first. If you’re posting consistently but still not getting inquiries, the issue might not be your content - it might be the offer itself.
Market Research Is Your Competitive Edge
Look,
assumptions feel safe - they make us feel like we have things figured out.
But if we never challenge them, we risk building a business that’s based on guesswork instead of real, sustainable strategy.
The most powerful tool you have to challenge these assumptions?
MARKET RESEARCH!
When you
understand your audience on a deeper level
(what they truly need, how they think, and what influences their decisions)
you can create offers and messaging that actually resonate.
But market research can be time-consuming, and let’s be honest, most business owners don’t have hours to sift through data, conduct interviews, and analyse trends. Which is exactly why I created
The Competitive Edge
- a Done-For-You experience that gathers the facts about you, your ideal clients AND your competitors so you can take the guesswork out growing and make data-driven decisions that actually drive growth.
Click here to find out more.
Or why not
book a free, no obligation call to discover how I can support you on your journey of business growth.
With love,
Cassie xx
Assumption 3: “Posting More = More Sales”
Raise your hand if you’ve ever thought,
“Maybe if I just post more often, the clients will come.”.
But
while consistent content matters, simply increasing your posting frequency won’t fix deeper issues
like unclear messaging or an offer that’s out of sync with your audience.
Why This Holds You Back:
• You feel like you’re on a never-ending content hamster wheel.
• Posting becomes a box to check instead of a strategy.
• You’re so focused on quantity that you forget about quality.
How to Fix It:
• Focus on impact, not volume. Instead of churning out more content, make sure what you’re posting is actually resonating.
• Work on your offer first. If you’re posting consistently but still not getting inquiries, the issue might not be your content - it might be the offer itself.
Market Research Is Your Competitive Edge
Look,
assumptions feel safe - they make us feel like we have things figured out.
But if we never challenge them, we risk building a business that’s based on guesswork instead of real, sustainable strategy.
The most powerful tool you have to challenge these assumptions?
MARKET RESEARCH!
When you
understand your audience on a deeper level
(what they truly need, how they think, and what influences their decisions)
you can create offers and messaging that actually resonate.
But market research can be time-consuming, and let’s be honest, most business owners don’t have hours to sift through data, conduct interviews, and analyse trends. Which is exactly why I created
The Competitive Edge.
A Done-For-You experience that gathers the facts about you, your ideal clients AND your competitors so you can take the guesswork out growing and make data-driven decisions that actually drive growth.
Click here to find out more.
Or why not
book a free, no obligation call to discover how I can support you on your journey of business growth.
With love,
Cassie xx
