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How To Get More Enquiries From Dream Clients

I don't like to beat around the bush, so I'm just going to say it...

Unless you listen to your community, you're going to struggle to meet their needs and grow your business!

(And I'm not just talking about listening to what they had for tea last night; I mean REALLY listening to their desires, needs, and challenges.)

Let me tell you a little more about a client of mine who has been working on understanding her ideal clients, to show you just how much untapped potential is waiting within your community, and how you can start to unlock it too!


Understanding Your Ideal Clients

Before working with me at the start of May, my client felt incredibly confused and frustrated as her new service wasn’t getting any enquiries or bookings. At one point during our coffee chat together, she even said...

“I know this is what people need, but now I have created it, no one seems to be buying into it.”

(We've all been there, right? Putting out a service we "know" our audience would benefit from, only to hear the sound of crickets in return)


Identifying Missed Marketing Opportunities

Now, after completing a SWOT analysis and reflecting on why this could be the case, we identified that there was a missed opportunity within her marketing. There's no denying she was successfully sharing the “logistics” of her offer and her clients knew exactly what they would be getting, however....

She wasn't addressing her ideal client's needs deeply enough, on a level that truly resonated with them, and positioning her service as the solution.
I don't like to beat around the bush, so I'm just going to say it...

Unless you listen to your community, you're going to struggle to meet their needs and grow your business!

(And I'm not just talking about listening to what they had for tea last night; I mean REALLY listening to their desires, needs, and challenges.)

Let me tell you a little more about a client of mine who has been working on understanding her ideal clients, to show you just how much untapped potential is waiting within your community, and how you can start to unlock it too!


Understanding Your Ideal Clients

Before working with me at the start of May, my client felt incredibly confused and frustrated as her new service wasn’t getting any enquiries or bookings. At one point during our coffee chat together, she even said...

“I know this is what people need, but now I have created it, no one seems to be buying into it.”

(We've all been there, right? Putting out a service we "know" our audience would benefit from, only to hear the sound of crickets in return)


Identifying Missed Marketing Opportunities 

Now, after completing a SWOT analysis and reflecting on why this could be the case, we identified that there was a missed opportunity within her marketing. There's no denying she was successfully sharing the “logistics” of her offer and her clients knew exactly what they would be getting, however....

She wasn't addressing her ideal client's needs deeply enough, on a level that truly resonated with them, and positioning her service as the solution.
I don't like to beat around the bush, so I'm just going to say it...

Unless you listen to your community, you're going to struggle to meet their needs and grow your business!

(And I'm not just talking about listening to what they had for tea last night; I mean REALLY listening to their desires, needs, and challenges.)

Let me tell you a little more about a client of mine who has been working on understanding her ideal clients, to show you just how much untapped potential is waiting within your community, and how you can start to unlock it too!

Understanding Your Ideal Clients

Before working with me at the start of May, my client felt incredibly confused and frustrated as her new service wasn’t getting any enquiries or bookings. At one point during our coffee chat together, she even said...

“I know this is what people need, but now I have created it, no one seems to be buying into it.”

(We've all been there, right? Putting out a service we "know" our audience would benefit from, only to hear the sound of crickets in return)

Identifying Missed Marketing Opportunities

Now, after completing a SWOT analysis and reflecting on why this could be the case, we identified that there was a missed opportunity within her marketing. There's no denying she was successfully sharing the “logistics” of her offer and her clients knew exactly what they would be getting, however....

She wasn't addressing her ideal client's needs deeply enough, on a level that truly resonated with them, and positioning her service as the solution.
How To Get More Enquiries From Dream Clients
How To Get More Enquiries From Dream Clients.
How To Get More Enquiries From Dream Clients.

Gathering Deeper Insights Through Targeted Market Research


So we got to work identifying who her ideal clients actually were and developing targeted questions that we could ask them. Questions that go beyond the surface and unlock the "golden nuggets" of their current and desired reality, which we would explore in a dedicated focus group.


And what a focus group it was!!!!


We uncovered more than a nugget during that call; we hit an absolute goldmine.


By taking the time to truly listen and learn about her community, we were able to gather FACTS that won't just help her improve her new service, but also help her stand out from competitors online!


She now has insights straight from her client's mouth (no more assumptions around here, my friend) that'll help her develop marketing material that drives more enquiries from dream clients by using messaging that actually resonates.



Final Thoughts...


Now, I get that it feels easier and a much faster process to just make assumptions about what you think your clients want. But trust me, your audience is a pot of gold waiting to be uncovered; it's just about asking the right questions!


By understanding their needs and challenges, you can create services and craft marketing material that truly resonates and has you standing out your industry.


So stop make assumptions; ask the right questions and watch your business grow!


Now if you're eager to unlock the goldmine of insights to start attracting dream clients and grow your business, just like my client, then be sure to check out The Competitive Edge. This 4 week done for you service will equip you with the facts and foundations, through a detailed SWOT analysis and targeted market research so you can have a clear edge over your competitors standing as the leader your clients can't resist!


With love,

 

Cassie xx

Gathering Deeper Insights Through Targeted Market Research


So we got to work identifying who her ideal clients actually were and developing targeted questions that we could ask them. Questions that go beyond the surface and unlock the "golden nuggets" of their current and desired reality, which we would explore in a dedicated focus group. 


And what a focus group it was!!!!


We uncovered more than a nugget during that call; we hit an absolute goldmine.


By taking the time to truly listen and learn about her community, we were able to gather FACTS that won't just help her improve her new service, but also help her stand out from competitors online!


She now has insights straight from her client's mouth (no more assumptions around here, my friend) that'll help her develop marketing material that drives more enquiries from dream clients by using messaging that actually resonates.



Final Thoughts...


Now, I get that it feels easier and a much faster process to just make assumptions about what you think your clients want. But trust me, your audience is a pot of gold waiting to be uncovered; it's just about asking the right questions!


By understanding their needs and challenges, you can create services and craft marketing material that truly resonates and has you standing out your industry.


So stop make assumptions; ask the right questions and watch your business grow!


Now if you're eager to unlock the goldmine of insights to start attracting dream clients and grow your business, just like my client, then be sure to check out The Competitive Edge. This 4 week done for you service will equip you with the facts and foundations, through a detailed SWOT analysis and targeted market research so you can have a clear edge over your competitors standing as the leader your clients can't resist!


With love,

 

Cassie xx


Gathering Deeper Insights Through Targeted Market Research


So we got to work identifying who her ideal clients actually were and developing targeted questions that we could ask them. Questions that go beyond the surface and unlock the "golden nuggets" of their current and desired reality, which we would explore in a dedicated focus group.


And what a focus group it was!!!!


We uncovered more than a nugget during that call; we hit an absolute goldmine.


By taking the time to truly listen and learn about her community, we were able to gather FACTS that won't just help her improve her new service, but also help her stand out from competitors online!


She now has insights straight from her client's mouth (no more assumptions around here, my friend) that'll help her develop marketing material that drives more enquiries from dream clients by using messaging that actually resonates.



Final Thoughts...


Now, I get that it feels easier and a much faster process to just make assumptions about what you think your clients want. But trust me, your audience is a pot of gold waiting to be uncovered; it's just about asking the right questions!


By understanding their needs and challenges, you can create services and craft marketing material that truly resonates and has you standing out your industry.


So stop make assumptions; ask the right questions and watch your business grow!


Now if you're eager to unlock the goldmine of insights to start attracting dream clients and grow your business, just like my client, then be sure to check out The Competitive Edge.


This 4 week done for you service will equip you with the facts and foundations, through a detailed SWOT analysis and targeted market research so you can have a clear edge over your competitors standing as the leader your clients can't resist!

With love, 


Cassie xx

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