Blog Post
Ideal Client 101: The Essential Guide
If you are an online business owner I am
POSITIVE
you would have heard the phrase "Ideal Client" but you might still be wondering WHAT
it actually means and WHY
it’s important. To break it down, simply think of your “Ideal Client” as the best audience for your brand! Rather than viewing it as an actual client, see it as a list of the characteristics that make up your brand's audience. A little tip before we get into delve into all things "Ideal Clients", the more specific you can be in establishing these characteristics, the better.
Why do I need an ideal client profile?
• Ensures you provide a service they need:
Understanding WHO your ideal clients are, WHAT goals they want to achieve and HOW they are held back from achieving them allows you to place yourself as the solution they NEED with your services.
• Ensures you are focusing your time on the correct people:
As the saying goes, "time is money" so it is vital that you focus your energy on potential clients that match your values and ideal client profile because this is where the sales will convert. You don't want to be selling to people who don't need your services.
• You are able to speak directly to them:
Yes that's right! Knowing your ideal client profile in depth will allow you to target your content specifically to your audience which will help to; capture attention, generate conversations, build connections and convert sales.
How do I create my ideal client profile?
When it comes to creating and defining your ideal client profile many business owners first identify the basic demographics such as; gender, age, location etc.
This is a great place to start BUT
if you want to attract and convert clients consistently within your business you will NEED
to understand your ideal clients on a deeper level.
• Where are they active and present online to connect with?
• What stage of life/business are they currently at?
• What drives them - their values & passions?
• What goals & dreams are they working towards?
• What hurdles are they currently facing?
By establishing clear responses to these questions not only do you ensure that you are showing up in the right places and marketing your services successfully for your potential clients BUT
you show to them the level of understanding you have towards their character. This will grab their attention and help to build upon the trust process.
If you are an online business owner I am
POSITIVE
you would have heard the phrase "Ideal Client" but you might still be wondering WHAT
it actually means and WHY
it’s important. To break it down, simply think of your “Ideal Client” as the best audience for your brand! Rather than viewing it as an actual client, see it as a list of the characteristics that make up your brand's audience. A little tip before we get into delve into all things "Ideal Clients", the more specific you can be in establishing these characteristics, the better.
Why do I need an ideal client profile?
• Ensures you provide a service they need:
Understanding WHO your ideal clients are, WHAT goals they want to achieve and HOW they are held back from achieving them allows you to place yourself as the solution they NEED with your services.
• Ensures you are focusing your time on the correct people:
As the saying goes, "time is money" so it is vital that you focus your energy on potential clients that match your values and ideal client profile because this is where the sales will convert. You don't want to be selling to people who don't need your services.
• You are able to speak directly to them:
Yes that's right! Knowing your ideal client profile in depth will allow you to target your content specifically to your audience which will help to; capture attention, generate conversations, build connections and convert sales.
How do I create my ideal client profile?
When it comes to creating and defining your ideal client profile many business owners first identify the basic demographics such as; gender, age, location etc.
This is a great place to start BUT
if you want to attract and convert clients consistently within your business you will NEED
to understand your ideal clients on a deeper level.
• Where are they active and present online to connect with?
• What stage of life/business are they currently at?
• What drives them - their values & passions?
• What goals & dreams are they working towards?
• What hurdles are they currently facing?
By establishing clear responses to these questions not only do you ensure that you are showing up in the right places and marketing your services successfully for your potential clients BUT
you show to them the level of understanding you have towards their character. This will grab their attention and help to build upon the trust process.
If you are an online business owner I am
POSITIVE
you would have heard the phrase "Ideal Client" but you might still be wondering WHAT
it actually means and WHY
it’s important. To break it down, simply think of your “Ideal Client” as the best audience for your brand! Rather than viewing it as an actual client, see it as a list of the characteristics that make up your brand's audience. A little tip before we get into delve into all things "Ideal Clients", the more specific you can be in establishing these characteristics, the better.
Why do I need an ideal client profile?
• Ensures you provide a service they need:
Understanding WHO your ideal clients are, WHAT goals they want to achieve and HOW they are held back from achieving them allows you to place yourself as the solution they NEED with your services.
• Ensures you are focusing your time on the correct people:
As the saying goes, "time is money" so it is vital that you focus your energy on potential clients that match your values and ideal client profile because this is where the sales will convert. You don't want to be selling to people who don't need your services.
• You are able to speak directly to them:
Yes that's right! Knowing your ideal client profile in depth will allow you to target your content specifically to your audience which will help to; capture attention, generate conversations, build connections and convert sales.
How do I create my ideal client profile?
When it comes to creating and defining your ideal client profile many business owners first identify the basic demographics such as; gender, age, location etc.
This is a great place to start BUT
if you want to attract and convert clients consistently within your business you will NEED
to understand your ideal clients on a deeper level.
• Where are they active and present online to connect with?
• What stage of life/business are they currently at?
• What drives them - their values & passions?
• What goals & dreams are they working towards?
• What hurdles are they currently facing?
By establishing clear responses to these questions not only do you ensure that you are showing up in the right places and marketing your services successfully for your potential clients BUT
you show to them the level of understanding you have towards their character. This will grab their attention and help to build upon the trust process.
How do I convert my ideal client profile?
Okay so you now understand WHY
you need and ideal client profile and
HOW
to create it, it's time to take a look at how you
CONVERT
your ideal client into a paying one!
This all comes down to NUTUTRING
your potential clients and establishing a strong CONNECTION
of trust with them. Just think back to the last big purchase you made, did you see the business/product/service and immediately buy into it? I doubt it!
In fact, it takes on average a person 21 times to see or hear about something before they actually invest and I bet that was the same for you. Maybe you saw them advertised on social media, then you heard your friends talking about it, you may have potentially been contacted by the owner too. All these factors contributed to building up your trust within the business before purchasing, the same goes for your clients too.
That's why as a business owner it is important to track and monitor
WHO
you connect with and
WHAT
stage they are at!
A great way to do this is to use an online engagement tracker, not only does it keep all your leads in once place so you never miss out on a sale
BUT
it allows you to monitor
WHEN
the last time you connected with your potential warm leads. Knowing this information ensures you focus on nurturing your warmest of leads regularly, so that they don't become cold or even worse - invest in another business over yours.
Interested in using online engagement for your business? Make sure to get a copy of your free tracker
here.
To conclude...
An ideal client profile is a MUST HAVE
within your business to ensure you are attracting and nurturing the right audience for your products/services.
Knowing WHO
your ideal client is will help you in many areas of your business including marketing, brand messaging and time management too. You will begin to feel clear and confident in how you show up in your business and for your clients too!
If you are yet to establish your ideal client profile or feel that your current profile is not enabling you to attract the sales that you want within your business, then don't worry. In The VA Society: 90 minute 1:1 coaching sessions
I will work with you to outline your ideal client and teach you how to market your business successfully to them to secure sales within your business.
Simply book your FREE discovery call
today to start attracting your dream clients today!
With love,
Cassie xx
How do I convert my ideal client profile?
Okay so you now understand WHY
you need and ideal client profile and
HOW
to create it, it's time to take a look at how you
CONVERT
your ideal client into a paying one!
This all comes down to NUTUTRING
your potential clients and establishing a strong CONNECTION
of trust with them. Just think back to the last big purchase you made, did you see the business/product/service and immediately buy into it? I doubt it!
In fact, it takes on average a person 21 times to see or hear about something before they actually invest and I bet that was the same for you. Maybe you saw them advertised on social media, then you heard your friends talking about it, you may have potentially been contacted by the owner too. All these factors contributed to building up your trust within the business before purchasing, the same goes for your clients too.
That's why as a business owner it is important to track and monitor
WHO
you connect with and
WHAT
stage they are at!
A great way to do this is to use an online engagement tracker, not only does it keep all your leads in once place so you never miss out on a sale
BUT
it allows you to monitor
WHEN
the last time you connected with your potential warm leads. Knowing this information ensures you focus on nurturing your warmest of leads regularly, so that they don't become cold or even worse - invest in another business over yours.
Interested in using online engagement for your business? Make sure to get a copy of your free tracker
here.
To conclude...
An ideal client profile is a MUST HAVE
within your business to ensure you are attracting and nurturing the right audience for your products/services.
Knowing WHO
your ideal client is will help you in many areas of your business including marketing, brand messaging and time management too. You will begin to feel clear and confident in how you show up in your business and for your clients too!
If you are yet to establish your ideal client profile or feel that your current profile is not enabling you to attract the sales that you want within your business, then don't worry. In The VA Society: 90 minute 1:1 coaching sessions
I will work with you to outline your ideal client and teach you how to market your business successfully to them to secure sales within your business.
Simply book your FREE discovery call
today to start attracting your dream clients today!
With love,
Cassie xx
How do I convert my ideal client profile?
Okay so you now understand WHY
you need and ideal client profile and
HOW
to create it, it's time to take a look at how you
CONVERT
your ideal client into a paying one!
This all comes down to NUTUTRING
your potential clients and establishing a strong CONNECTION
of trust with them. Just think back to the last big purchase you made, did you see the business/product/service and immediately buy into it? I doubt it!
In fact, it takes on average a person 21 times to see or hear about something before they actually invest and I bet that was the same for you. Maybe you saw them advertised on social media, then you heard your friends talking about it, you may have potentially been contacted by the owner too. All these factors contributed to building up your trust within the business before purchasing, the same goes for your clients too.
That's why as a business owner it is important to track and monitor
WHO
you connect with and
WHAT
stage they are at!
A great way to do this is to use an online engagement tracker, not only does it keep all your leads in once place so you never miss out on a sale
BUT
it allows you to monitor
WHEN
the last time you connected with your potential warm leads. Knowing this information ensures you focus on nurturing your warmest of leads regularly, so that they don't become cold or even worse - invest in another business over yours.
Interested in using online engagement for your business? Make sure to get a copy of your free tracker
here.
To conclude...
An ideal client profile is a MUST HAVE
within your business to ensure you are attracting and nurturing the right audience for your products/services.
Knowing WHO
your ideal client is will help you in many areas of your business including marketing, brand messaging and time management too. You will begin to feel clear and confident in how you show up in your business and for your clients too!
If you are yet to establish your ideal client profile or feel that your current profile is not enabling you to attract the sales that you want within your business, then don't worry. In The VA Society: 90 minute 1:1 coaching sessions
I will work with you to outline your ideal client and teach you how to market your business successfully to them to secure sales within your business.
Simply book your FREE discovery call
today to start attracting your dream clients today!
With love,
Cassie xx
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All Rights Reserved | C.Evans Business Growth Specialist