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Beginners Guide To Building a Mailing List That Converts

As business owners, during the early stages of launching we are so quick to jump on the popular social media platforms (Facebook, Instagram and LinkedIn) to create a business profile to market our services on for our ideal clients. 

BUT why don't we do the same for our email marketing?

After the recent crash of Instagram and Facebook, many more entrepreneurs are investing time to develop their email strategy. Why?! Well it's a great way for you to market your business to a direct and active audience who WANT to consume more about you, your business and your services. (Plus if social media fails on us again, we are prepared!)

In this post I am going to guide you through the process of how you can build your mailing list, nurture your subscribers and convert them into paying clients.

1. Select your email marketing platform

First up you need to choose the best email platform for you and your business!

It is important to carry out your research across a range of platforms, before making your final choice, to ensure that they provide the services and features you require (ie. landing pages, automation, website integration etc) to make your emailing marketing as success. During your research you should also consider the costs of using each platform, some are free while others charge, so review which would be the best investment for you and your budget. 

Here is a list of some of the platforms I recommend checking out;



2. Develop a lead magnet

Once you have selected your platform, it's time to start attracting clients to sign up to your mailing list! 

A great way to encourage your audience to do this is by offering a free document or resource (also known as a lead magnet) that would appeal to your ideal client, in return for their name and email address. Online users will not just hand out personal information like their email without trusting the site they are transferring this data to or unless they are gaining something in return. Which is why a lead magnet works really well when starting out in business. 

Here are a few ideas of the lead magnets you could design for your business; 

• An informative guide/ E-Book
• A checklist / cheatsheet
• A workbook
• A webinar
• A competition
• A discovery call
As business owners, during the early stages of launching we are so quick to jump on the popular social media platforms (Facebook, Instagram and LinkedIn) to create a business profile to market our services on for our ideal clients. 

BUT why don't we do the same for our email marketing?

After the recent crash of Instagram and Facebook, many more entrepreneurs are investing time to develop their email strategy. Why?! Well it's a great way for you to market your business to a direct and active audience who WANT to consume more about you, your business and your services. (Plus if social media fails on us again, we are prepared!)

In this post I am going to guide you through the process of how you can build your mailing list, nurture your subscribers and convert them into paying clients.

1. Select your email marketing platform

First up you need to choose the best email platform for you and your business!

It is important to carry out your research across a range of platforms, before making your final choice, to ensure that they provide the services and features you require (ie. landing pages, automation, website integration etc) to make your emailing marketing as success. During your research you should also consider the costs of using each platform, some are free while others charge, so review which would be the best investment for you and your budget. 

Here is a list of some of the platforms I recommend checking out;



2. Develop a lead magnet

Once you have selected your platform, it's time to start attracting clients to sign up to your mailing list! 

A great way to encourage your audience to do this is by offering a free document or resource (also known as a lead magnet) that would appeal to your ideal client, in return for their name and email address. Online users will not just hand out personal information like their email without trusting the site they are transferring this data to or unless they are gaining something in return. Which is why a lead magnet works really well when starting out in business. 

Here are a few ideas of the lead magnets you could design for your business; 

• An informative guide/ E-Book
• A checklist / cheatsheet
• A workbook
• A webinar
• A competition
• A discovery call
As business owners, during the early stages of launching we are so quick to jump on the popular social media platforms (Facebook, Instagram and LinkedIn) to create a business profile to market our services on for our ideal clients. 

BUT why don't we do the same for our email marketing?

After the recent crash of Instagram and Facebook, many more entrepreneurs are investing time to develop their email strategy. Why?! Well it's a great way for you to market your business to a direct and active audience who WANT to consume more about you, your business and your services. (Plus if social media fails on us again, we are prepared!)

In this post I am going to guide you through the process of how you can build your mailing list, nurture your subscribers and convert them into paying clients.

1. Select your email marketing platform

First up you need to choose the best email platform for you and your business!

It is important to carry out your research across a range of platforms, before making your final choice, to ensure that they provide the services and features you require (ie. landing pages, automation, website integration etc) to make your emailing marketing as success. During your research you should also consider the costs of using each platform, some are free while others charge, so review which would be the best investment for you and your budget. 

Here is a list of some of the platforms I recommend checking out;


2. Develop a lead magnet

Once you have selected your platform, it's time to start attracting clients to sign up to your mailing list! 

A great way to encourage your audience to do this is by offering a free document or resource (also known as a lead magnet) that would appeal to your ideal client, in return for their name and email address. Online users will not just hand out personal information like their email without trusting the site they are transferring this data to or unless they are gaining something in return. Which is why a lead magnet works really well when starting out in business. 

Here are a few ideas of the lead magnets you could design for your business; 

• An informative guide/ E-Book
• A checklist / cheatsheet
• A workbook
• A webinar
• A competition
• A discovery call
How to attract and secure clients online
3. Provide value consistently

Now that your mailing list is growing it's time to start providing the value your audience signed up for! 

Just like social media, it's important to be showing up for your email subscribers consistently and sharing value across a range of email styles to help nurture your audience into developing the "know like and trust factor" with your business. A key time to send out your emails is when your audience first sign up to receive your lead magnet as this is when they will be most active. Consider setting up an automated email sequence which will run every time a person signs up to your mailing list (saving you a lot of time and stress).

Types of emails you could send out to your audience include;

• Welcome email 
• Monthly/Weekly newsletter
• Exclusive offers
• Brand story
• Client reviews


4. Guide the sale

The final stage of your email marketing process is to convert your active audience into paying clients! 

The key to this section is to be assertive & confident within yourself and your business. Showcase to your audience that you understand and empathise with the pain points they maybe facing and how your product or service is the solution they need to resolving their problem. Sell to your audience by providing a clear vision of what it will look and feel like after they invest in your business. Most importantly, do not forget to provide a clear call to action that guides your audience on how they should take the next step to purchase from you. 

Maybe it's;

• Book your discovery call today
• Visit out website to order yours
• Sign up for your exclusive offer


To conclude....

There is more to marketing than just social media!

Email marketing is a powerful tool that all business owners should ensure they have set up so that they can attract, market and sell to their ideal clients in their OWN STYLE. 

If you are ready to launch your email marketing or develop your current strategy to attract and convert clients, then simply click here to view my services and see how I can support you today!

With love,  
Cassie xx
3. Provide value consistently

Now that your mailing list is growing it's time to start providing the value your audience signed up for! 

Just like social media, it's important to be showing up for your email subscribers consistently and sharing value across a range of email styles to help nurture your audience into developing the "know like and trust factor" with your business. A key time to send out your emails is when your audience first sign up to receive your lead magnet as this is when they will be most active. Consider setting up an automated email sequence which will run every time a person signs up to your mailing list (saving you a lot of time and stress).

Types of emails you could send out to your audience include;

• Welcome email 
• Monthly/Weekly newsletter
• Exclusive offers
• Brand story
• Client reviews

4. Guide the sale

The final stage of your email marketing process is to convert your active audience into paying clients! 

The key to this section is to be assertive & confident within yourself and your business. Showcase to your audience that you understand and empathise with the pain points they maybe facing and how your product or service is the solution they need to resolving their problem. Sell to your audience by providing a clear vision of what it will look and feel like after they invest in your business. Most importantly, do not forget to provide a clear call to action that guides your audience on how they should take the next step to purchase from you. 

Maybe it's;

• Book your discovery call today
• Visit out website to order yours
• Sign up for your exclusive offer


To conclude....

There is more to marketing than just social media!

Email marketing is a powerful tool that all business owners should ensure they have set up so that they can attract, market and sell to their ideal clients in their OWN STYLE. 

If you are ready to launch your email marketing or develop your current strategy to attract and convert clients, then simply click here to view my services and see how I can support you today!

With love,  
Cassie xx
3. Provide value consistently

Now that your mailing list is growing it's time to start providing the value your audience signed up for! 

Just like social media, it's important to be showing up for your email subscribers consistently and sharing value across a range of email styles to help nurture your audience into developing the "know like and trust factor" with your business. A key time to send out your emails is when your audience first sign up to receive your lead magnet as this is when they will be most active. Consider setting up an automated email sequence which will run every time a person signs up to your mailing list (saving you a lot of time and stress).

Types of emails you could send out to your audience include;

• Welcome email 
• Monthly/Weekly newsletter
• Exclusive offers
• Brand story
• Client reviews

4. Guide the sale

The final stage of your email marketing process is to convert your active audience into paying clients! 

The key to this section is to be assertive & confident within yourself and your business. Showcase to your audience that you understand and empathise with the pain points they maybe facing and how your product or service is the solution they need to resolving their problem. Sell to your audience by providing a clear vision of what it will look and feel like after they invest in your business. Most importantly, do not forget to provide a clear call to action that guides your audience on how they should take the next step to purchase from you. 

Maybe it's;

• Book your discovery call today
• Visit out website to order yours
• Sign up for your exclusive offer

To conclude...

There is more to marketing than just social media!

Email marketing is a powerful tool that all business owners should ensure they have set up so that they can attract, market and sell to their ideal clients in their OWN STYLE. 

If you are ready to launch your email marketing or develop your current strategy to attract and convert clients, then simply click here to view my services and see how I can support you today!

With love,  
Cassie xx

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