VA Blog

The business blog for online service providers who seek expert advice, guidance, tips & techniques to develop their business and marketing strategies!

The business blog for online service providers who seek expert advice, guidance, tips & techniques to develop their business and marketing strategies!

The Do’s and Don’ts of Market Research (Avoid These Costly Mistakes!)
by Cassie Evans 20 February 2025
Market research may not be glamorous, but it's the difference between guessing and growing in business. Learn the essential do’s and don’ts to gather valuable insights, make data-driven decisions, and create offers that truly resonate with your audience.
Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business
by Cassie Evans 6 February 2025
Making decisions in your business shouldn’t feel like a make-or-break situation - but here you are, second-guessing every move. Discover how using market research can harness your data to turn doubtful decisions into certain choices for your business.
How To Find Your Rhythm To Conquer Your To-Do List Week On Week.
by Cassie Evans 23 January 2025
Discover how you can stop scraping by on the bare minimum and finally make real, consistent progress on your business – without sacrificing the clients who matter to you.
Stop Waiting and Start Leading Your Business in 2025
by Cassie Evans 9 January 2025
Ready to stop waiting for the perfect moment? In this episode of The Growth Diaries, I’m sharing how 2025 is the year of INITIATION – take charge of your progress by initiating real, intentional actions that build momentum and lead to consistent results.
Business Lessons, Loves and Let Go's from 2024
by Cassie Evans 19 December 2024
Whether you’re ready to reflect on your own lessons from this year, or looking for inspiration to step boldly into 2025, I'm sharing insights to help you; embrace change, let go of fear, and make room for growth.
3 Reasons Your Business Growth Has Stalled (And How to Fix It)
by Cassie Evans 5 December 2024
Discover the habits stalling your business growth and the crucial changes you need to make to start seeing the results that will finally align with your efforts and bring your business to the next level.
How to Break the Cycle of Weekend Work and Maximise Your Efficiency
by Cassie Evans 21 November 2024
I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency.
Overcome Project Paralysis With The Pleasure Productivity Method!
by Cassie Evans 17 November 2024
This week on the podcast, I'm exploring how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. It's all about enjoying the process, not just grinding through.
by Cassie Evans 25 October 2024
Whether you're a solopreneur looking to expand your circle or a business owner tired of restrictive practices, then tune in to this episode of The Growth Diaries to explore why diverse networking is the key to unlocking real growth opportunities.
How Impactful Is Your Voice And Brand Message In Attracting Your Ideal Clients?
by Cassie Evans 18 October 2024
Whether you're struggling to find your voice or afraid to show the real you, this is your permission slip to be a little bolder, throw in some humour, and yes, even drop an occasional F-bomb (if that's your style!).
Social Pressure or Self-Pressure: Which One is Slowing Your Business Down?
by Cassie Evans 18 October 2024
Whether you're stuck in the grind to make things work or feeling overwhelmed by industry expectations this will inspire you to build a business that feels good for YOU, instead of following what you think you "should" be doing.
Why Being A
by Cassie Evans 26 September 2024
Feeling the pressure to say "yes" to every opportunity that comes your way for fear you’ll miss out? In this episode of The Growth Diaries, I share some personal experiences and eye-opening insights that'll make you rethink how you approach future opportunities.
by Cassie Evans 19 September 2024
If you're ready to break free from the "I'm only here to serve others" mindset and start putting your business as a priority (without sacrificing your income), then check out this episode of The Growth Diaries Podcast!
The Art of Reacting vs. Responding After a
by Cassie Evans 12 September 2024
Struggling to attract the right audience or feeling disheartened by a lack of response? This podcast will help you assess your strategy and make effective adjustments to turn your next launch into a success.
by Cassie Evans 5 September 2024
Ever feel like you're shouting into the void with your content? Listen to this episode, packed with insights, to help you use your voice more intentionally and effectively.
Why I Want Someone to Call Me Out on My BS in Business
by Cassie Evans 29 August 2024
You don’t need another yes-man; you need someone who will be brutally honest, challenge your assumptions, and push you out of your comfort zone. Because that’s where real growth happens.
Why Business Growth Wasn't Designed To Be A Solo Journey
by Cassie Evans 22 August 2024
Explore the challenges we create when we believe that growing a business has to be a solo journey and discover the solution to craft your own plan of action!
Done is Better Than Perfect: Embracing Progress Over Perfection
by Cassie Evans 15 August 2024
Discover how taking imperfect action is far more valuable than staying stuck in the pursuit of flawlessness. While gaining insights and practical strategies to adopt a "done is better than perfect" mindset that will propel your personal and professional growth forward
Soundboard Sessions vs. Traditional Business Coaching: Which Is Right for You?
by Cassie Evans 14 August 2024
Struggling to take action to turn your business ideas into reality? Discover whether flexible Soundboard Sessions or structured Traditional Coaching is the best approach to drive your business growth.
Strategies For Boosting Your Email Open Rates
by Cassie Evans 1 August 2024
Transform your email marketing from overlooked to can't-miss using strategies that took my email opens from 20% to an impressive 60-80%.
by Cassie Evans 21 July 2024
Explore why cookie-cutter approaches often fail and how to build a plan that not only works for you but motivates and inspires you to enhance business growth.
Beyond the Numbers: The True Measure of Growth in Your Business
by Cassie Evans 18 July 2024
Whether you're struggling with launch results or seeking a more mindful view of your business progress, this article offers insights into persistence, consistency, and the importance of looking beyond mere numbers.
What Others Don't See in Your Business Decisions For Growth
by Cassie Evans 18 July 2024
Whether you're struggling with external validation or wanting to make more authentic business decisions for growth, this article offers a fresh perspective on aligning your actions with your deeper motivations.
Fun and Authentic Ways to Grow Your Business
by Cassie Evans 18 July 2024
Whether you're an introvert looking to expand your network or a creative soul seeking inspiration, here are a few ways in which you can put the fun back into your business and grow authentically!
Embracing Identity Shifts: Evolving Through Name Changes and Career Shifts
by Cassie Evans 18 July 2024
Whether you're considering a rebrand or just feeling a lack of confidence in owning your job title, this article will help you discover how embracing change can lead to empowerment and new opportunities.
The Power of Internal Control: Embracing Growth and Overcoming Fears
by Cassie Evans 18 July 2024
Whether you're just starting out on your entrepreneurial journey or you've been in the game for years, this article offers insights to overcome fear and harness your inner strength to grow.
How to Build a Community of Potential Clients, Not Just Social Cheerleaders
by Cassie Evans 6 July 2024
Tired of building a social media following that's all cheer and no conversion? Find out how to build a community where your followers are genuinely interested in your services and eager to engage on a deeper level.
How To Get More Enquiries From Dream Clients
by Cassie Evans 2 June 2024
Unless you listen to your community, then you're going to struggle to meet their needs and grow! Find out how much untapped potential is waiting within your community, and how you can start to unlock it.
Scandinavian office desk with laptop and notebook
by Cassie Evans 14 November 2022
I’ve heard my fair share of myths over the last 3 years as a Virtual Assistant, but in this blog post I’m going to share the top three I hear about outsourcing and why you shouldn’t always believe everything you hear!
3 Tasks To Outsource That Can Maximise Your Business
by Cassie Evans 19 September 2022
As a Virtual Assistant, it’s literally my job to support Online Services Providers in building a thriving business. Today I’m going to discuss 3 things you can almost instantly re-assign to help you get the best out of your business.
Best Virtual PA Service in Shropshire
by Cassie Evans 17 August 2022
As I opened up my inbox on Monday morning feeling refreshed and ready for the week ahead I found myself adopting my usual ritual of scrolling through my emails and deleting the endless amounts of crap content I've subscribed to over the years. Until I came across an email that read...
Golden business flatlay
by Cassie Evans 20 July 2022
This month's business blog is going to be a little different, as I share with you the story of how C.Evans Virtual Assistant came to be!
5 Things To Consider Before Hiring A Virtual Assistant - Blog Post Cover
by Cassie Evans 12 June 2022
More business owners are expanding their team online by investing in a Virtual Assistant. As with any business investment, you want to ensure that it aligns with your values & mission to grow and scale your business in the way you envision!
Market Research Business Success
by Cassie Evans 31 January 2022
As a solopreneur myself, I get that it’s easy to dismiss the importance of market research but to create a successful launch in business that generates consistent clients & sales, you first need to dedicate time to market research! In this blog post, I will be sharing with you the 5 key reasons why market research will help you experience continuous growth & success throughout the lifetime of your business.
6 SIGNS IT'S TIME TO INVEST IN A VIRTUAL ASSISTANT
by Cassie Evans 5 January 2022
There are more business owners hiring Virtual Assistants now more than ever before! In this blog post, I share the 6 key signs to help you identify if you are ready to work with a Virtual Assistant to grow, scale & feel supported within your business.
MY BUSINESS INVESTMENT JOURNEY & EXPERIENCE
by Cassie Evans 29 November 2021
No matter what industry you are in or stage of business you are at, if you are feeling fearful of investing in yourself and your business then this is totally normal! I'm not going to sit here and write this blog post to tell you that investing in my business was an easy choice for me to make because it wasn't! It was a super scary experience that was very much out of my comfort zone but this was the EXACT reason I knew I was making the right decision for my business. If I wanted to SEE a change, I had to MAKE a change! And here is how I did it...
BEGINNERS GUIDE TO BUILDING A MAILING LIST THAT CONVERTS
by Cassie Evans 5 November 2021
Following the crash of Instagram and Facebook in Oct 2021, many more entrepreneurs are investing time to develop their email strategy. In this blog post, I am going to guide you through the process of how you can build your mailing list, nurture your subscribers and convert them into paying clients.
HOW TO ATTRACT & SECURE CLIENTS ONLINE
by Cassie Evans 8 October 2021
If you are a service-based business owner who is currently spending more time than you would like marketing your business online only to be faced with very little interest and return in sales. Then this is the blog post for you as I will be guiding you through the '3 Foundation Stages' to begin marketing your business online successfully to attract & secure your dream clients!

The business blog for online service providers who seek expert advice, guidance, tips & techniques to develop their business and marketing strategies!

The Do’s and Don’ts of Market Research (Avoid These Costly Mistakes!)
by Cassie Evans 20 February 2025
Market research may not be glamorous, but it's the difference between guessing and growing in business. Learn the essential do’s and don’ts to gather valuable insights, make data-driven decisions, and create offers that truly resonate with your audience.
Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business
by Cassie Evans 6 February 2025
Making decisions in your business shouldn’t feel like a make-or-break situation - but here you are, second-guessing every move. Discover how using market research can harness your data to turn doubtful decisions into certain choices for your business.
How To Find Your Rhythm To Conquer Your To-Do List Week On Week.
by Cassie Evans 23 January 2025
Discover how you can stop scraping by on the bare minimum and finally make real, consistent progress on your business – without sacrificing the clients who matter to you.
Stop Waiting and Start Leading Your Business in 2025
by Cassie Evans 9 January 2025
Ready to stop waiting for the perfect moment? In this episode of The Growth Diaries, I’m sharing how 2025 is the year of INITIATION – take charge of your progress by initiating real, intentional actions that build momentum and lead to consistent results.
Business Lessons, Loves and Let Go's from 2024
by Cassie Evans 19 December 2024
Whether you’re ready to reflect on your own lessons from this year, or looking for inspiration to step boldly into 2025, I'm sharing insights to help you; embrace change, let go of fear, and make room for growth.
3 Reasons Your Business Growth Has Stalled (And How to Fix It)
by Cassie Evans 5 December 2024
Discover the habits stalling your business growth and the crucial changes you need to make to start seeing the results that will finally align with your efforts and bring your business to the next level.
How to Break the Cycle of Weekend Work and Maximise Your Efficiency
by Cassie Evans 21 November 2024
I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency.
Overcome Project Paralysis With The Pleasure Productivity Method!
by Cassie Evans 17 November 2024
This week on the podcast, I'm exploring how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. It's all about enjoying the process, not just grinding through.
by Cassie Evans 25 October 2024
Whether you're a solopreneur looking to expand your circle or a business owner tired of restrictive practices, then tune in to this episode of The Growth Diaries to explore why diverse networking is the key to unlocking real growth opportunities.
How Impactful Is Your Voice And Brand Message In Attracting Your Ideal Clients?
by Cassie Evans 18 October 2024
Whether you're struggling to find your voice or afraid to show the real you, this is your permission slip to be a little bolder, throw in some humour, and yes, even drop an occasional F-bomb (if that's your style!).
Social Pressure or Self-Pressure: Which One is Slowing Your Business Down?
by Cassie Evans 18 October 2024
Whether you're stuck in the grind to make things work or feeling overwhelmed by industry expectations this will inspire you to build a business that feels good for YOU, instead of following what you think you "should" be doing.
Why Being A
by Cassie Evans 26 September 2024
Feeling the pressure to say "yes" to every opportunity that comes your way for fear you’ll miss out? In this episode of The Growth Diaries, I share some personal experiences and eye-opening insights that'll make you rethink how you approach future opportunities.
by Cassie Evans 19 September 2024
If you're ready to break free from the "I'm only here to serve others" mindset and start putting your business as a priority (without sacrificing your income), then check out this episode of The Growth Diaries Podcast!
The Art of Reacting vs. Responding After a
by Cassie Evans 12 September 2024
Struggling to attract the right audience or feeling disheartened by a lack of response? This podcast will help you assess your strategy and make effective adjustments to turn your next launch into a success.
by Cassie Evans 5 September 2024
Ever feel like you're shouting into the void with your content? Listen to this episode, packed with insights, to help you use your voice more intentionally and effectively.
Why I Want Someone to Call Me Out on My BS in Business
by Cassie Evans 29 August 2024
You don’t need another yes-man; you need someone who will be brutally honest, challenge your assumptions, and push you out of your comfort zone. Because that’s where real growth happens.
Why Business Growth Wasn't Designed To Be A Solo Journey
by Cassie Evans 22 August 2024
Explore the challenges we create when we believe that growing a business has to be a solo journey and discover the solution to craft your own plan of action!
Done is Better Than Perfect: Embracing Progress Over Perfection
by Cassie Evans 15 August 2024
Discover how taking imperfect action is far more valuable than staying stuck in the pursuit of flawlessness. While gaining insights and practical strategies to adopt a "done is better than perfect" mindset that will propel your personal and professional growth forward
Soundboard Sessions vs. Traditional Business Coaching: Which Is Right for You?
by Cassie Evans 14 August 2024
Struggling to take action to turn your business ideas into reality? Discover whether flexible Soundboard Sessions or structured Traditional Coaching is the best approach to drive your business growth.
Strategies For Boosting Your Email Open Rates
by Cassie Evans 1 August 2024
Transform your email marketing from overlooked to can't-miss using strategies that took my email opens from 20% to an impressive 60-80%.
by Cassie Evans 21 July 2024
Explore why cookie-cutter approaches often fail and how to build a plan that not only works for you but motivates and inspires you to enhance business growth.
Beyond the Numbers: The True Measure of Growth in Your Business
by Cassie Evans 18 July 2024
Whether you're struggling with launch results or seeking a more mindful view of your business progress, this article offers insights into persistence, consistency, and the importance of looking beyond mere numbers.
What Others Don't See in Your Business Decisions For Growth
by Cassie Evans 18 July 2024
Whether you're struggling with external validation or wanting to make more authentic business decisions for growth, this article offers a fresh perspective on aligning your actions with your deeper motivations.
Fun and Authentic Ways to Grow Your Business
by Cassie Evans 18 July 2024
Whether you're an introvert looking to expand your network or a creative soul seeking inspiration, here are a few ways in which you can put the fun back into your business and grow authentically!
Embracing Identity Shifts: Evolving Through Name Changes and Career Shifts
by Cassie Evans 18 July 2024
Whether you're considering a rebrand or just feeling a lack of confidence in owning your job title, this article will help you discover how embracing change can lead to empowerment and new opportunities.
The Power of Internal Control: Embracing Growth and Overcoming Fears
by Cassie Evans 18 July 2024
Whether you're just starting out on your entrepreneurial journey or you've been in the game for years, this article offers insights to overcome fear and harness your inner strength to grow.
How to Build a Community of Potential Clients, Not Just Social Cheerleaders
by Cassie Evans 6 July 2024
Tired of building a social media following that's all cheer and no conversion? Find out how to build a community where your followers are genuinely interested in your services and eager to engage on a deeper level.
How To Get More Enquiries From Dream Clients
by Cassie Evans 2 June 2024
Unless you listen to your community, then you're going to struggle to meet their needs and grow! Find out how much untapped potential is waiting within your community, and how you can start to unlock it.
Scandinavian office desk with laptop and notebook
by Cassie Evans 14 November 2022
I’ve heard my fair share of myths over the last 3 years as a Virtual Assistant, but in this blog post I’m going to share the top three I hear about outsourcing and why you shouldn’t always believe everything you hear!
3 Tasks To Outsource That Can Maximise Your Business
by Cassie Evans 19 September 2022
As a Virtual Assistant, it’s literally my job to support Online Services Providers in building a thriving business. Today I’m going to discuss 3 things you can almost instantly re-assign to help you get the best out of your business.
Best Virtual PA Service in Shropshire
by Cassie Evans 17 August 2022
As I opened up my inbox on Monday morning feeling refreshed and ready for the week ahead I found myself adopting my usual ritual of scrolling through my emails and deleting the endless amounts of crap content I've subscribed to over the years. Until I came across an email that read...
Golden business flatlay
by Cassie Evans 20 July 2022
This month's business blog is going to be a little different, as I share with you the story of how C.Evans Virtual Assistant came to be!
5 Things To Consider Before Hiring A Virtual Assistant - Blog Post Cover
by Cassie Evans 12 June 2022
More business owners are expanding their team online by investing in a Virtual Assistant. As with any business investment, you want to ensure that it aligns with your values & mission to grow and scale your business in the way you envision!
Market Research Business Success
by Cassie Evans 31 January 2022
As a solopreneur myself, I get that it’s easy to dismiss the importance of market research but to create a successful launch in business that generates consistent clients & sales, you first need to dedicate time to market research! In this blog post, I will be sharing with you the 5 key reasons why market research will help you experience continuous growth & success throughout the lifetime of your business.
6 SIGNS IT'S TIME TO INVEST IN A VIRTUAL ASSISTANT
by Cassie Evans 5 January 2022
There are more business owners hiring Virtual Assistants now more than ever before! In this blog post, I share the 6 key signs to help you identify if you are ready to work with a Virtual Assistant to grow, scale & feel supported within your business.
MY BUSINESS INVESTMENT JOURNEY & EXPERIENCE
by Cassie Evans 29 November 2021
No matter what industry you are in or stage of business you are at, if you are feeling fearful of investing in yourself and your business then this is totally normal! I'm not going to sit here and write this blog post to tell you that investing in my business was an easy choice for me to make because it wasn't! It was a super scary experience that was very much out of my comfort zone but this was the EXACT reason I knew I was making the right decision for my business. If I wanted to SEE a change, I had to MAKE a change! And here is how I did it...
BEGINNERS GUIDE TO BUILDING A MAILING LIST THAT CONVERTS
by Cassie Evans 5 November 2021
Following the crash of Instagram and Facebook in Oct 2021, many more entrepreneurs are investing time to develop their email strategy. In this blog post, I am going to guide you through the process of how you can build your mailing list, nurture your subscribers and convert them into paying clients.
HOW TO ATTRACT & SECURE CLIENTS ONLINE
by Cassie Evans 8 October 2021
If you are a service-based business owner who is currently spending more time than you would like marketing your business online only to be faced with very little interest and return in sales. Then this is the blog post for you as I will be guiding you through the '3 Foundation Stages' to begin marketing your business online successfully to attract & secure your dream clients!

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The Do’s and Don’ts of Market Research (Avoid These Costly Mistakes!)
by Cassie Evans 20 February 2025
Market research may not be glamorous, but it's the difference between guessing and growing in business. Learn the essential do’s and don’ts to gather valuable insights, make data-driven decisions, and create offers that truly resonate with your audience.
Using Market Research to Turn Doubtful Decisions into Certain Choices For Your Business
by Cassie Evans 6 February 2025
Making decisions in your business shouldn’t feel like a make-or-break situation - but here you are, second-guessing every move. Discover how using market research can harness your data to turn doubtful decisions into certain choices for your business.
How To Find Your Rhythm To Conquer Your To-Do List Week On Week.
by Cassie Evans 23 January 2025
Discover how you can stop scraping by on the bare minimum and finally make real, consistent progress on your business – without sacrificing the clients who matter to you.
Stop Waiting and Start Leading Your Business in 2025
by Cassie Evans 9 January 2025
Ready to stop waiting for the perfect moment? In this episode of The Growth Diaries, I’m sharing how 2025 is the year of INITIATION – take charge of your progress by initiating real, intentional actions that build momentum and lead to consistent results.
Business Lessons, Loves and Let Go's from 2024
by Cassie Evans 19 December 2024
Whether you’re ready to reflect on your own lessons from this year, or looking for inspiration to step boldly into 2025, I'm sharing insights to help you; embrace change, let go of fear, and make room for growth.
3 Reasons Your Business Growth Has Stalled (And How to Fix It)
by Cassie Evans 5 December 2024
Discover the habits stalling your business growth and the crucial changes you need to make to start seeing the results that will finally align with your efforts and bring your business to the next level.
How to Break the Cycle of Weekend Work and Maximise Your Efficiency
by Cassie Evans 21 November 2024
I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency.
Overcome Project Paralysis With The Pleasure Productivity Method!
by Cassie Evans 17 November 2024
This week on the podcast, I'm exploring how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. It's all about enjoying the process, not just grinding through.
by Cassie Evans 25 October 2024
Whether you're a solopreneur looking to expand your circle or a business owner tired of restrictive practices, then tune in to this episode of The Growth Diaries to explore why diverse networking is the key to unlocking real growth opportunities.
How Impactful Is Your Voice And Brand Message In Attracting Your Ideal Clients?
by Cassie Evans 18 October 2024
Whether you're struggling to find your voice or afraid to show the real you, this is your permission slip to be a little bolder, throw in some humour, and yes, even drop an occasional F-bomb (if that's your style!).
Social Pressure or Self-Pressure: Which One is Slowing Your Business Down?
by Cassie Evans 18 October 2024
Whether you're stuck in the grind to make things work or feeling overwhelmed by industry expectations this will inspire you to build a business that feels good for YOU, instead of following what you think you "should" be doing.
Why Being A
by Cassie Evans 26 September 2024
Feeling the pressure to say "yes" to every opportunity that comes your way for fear you’ll miss out? In this episode of The Growth Diaries, I share some personal experiences and eye-opening insights that'll make you rethink how you approach future opportunities.
by Cassie Evans 19 September 2024
If you're ready to break free from the "I'm only here to serve others" mindset and start putting your business as a priority (without sacrificing your income), then check out this episode of The Growth Diaries Podcast!
The Art of Reacting vs. Responding After a
by Cassie Evans 12 September 2024
Struggling to attract the right audience or feeling disheartened by a lack of response? This podcast will help you assess your strategy and make effective adjustments to turn your next launch into a success.
by Cassie Evans 5 September 2024
Ever feel like you're shouting into the void with your content? Listen to this episode, packed with insights, to help you use your voice more intentionally and effectively.
Why I Want Someone to Call Me Out on My BS in Business
by Cassie Evans 29 August 2024
You don’t need another yes-man; you need someone who will be brutally honest, challenge your assumptions, and push you out of your comfort zone. Because that’s where real growth happens.
Why Business Growth Wasn't Designed To Be A Solo Journey
by Cassie Evans 22 August 2024
Explore the challenges we create when we believe that growing a business has to be a solo journey and discover the solution to craft your own plan of action!
Done is Better Than Perfect: Embracing Progress Over Perfection
by Cassie Evans 15 August 2024
Discover how taking imperfect action is far more valuable than staying stuck in the pursuit of flawlessness. While gaining insights and practical strategies to adopt a "done is better than perfect" mindset that will propel your personal and professional growth forward
Soundboard Sessions vs. Traditional Business Coaching: Which Is Right for You?
by Cassie Evans 14 August 2024
Struggling to take action to turn your business ideas into reality? Discover whether flexible Soundboard Sessions or structured Traditional Coaching is the best approach to drive your business growth.
Strategies For Boosting Your Email Open Rates
by Cassie Evans 1 August 2024
Transform your email marketing from overlooked to can't-miss using strategies that took my email opens from 20% to an impressive 60-80%.
by Cassie Evans 21 July 2024
Explore why cookie-cutter approaches often fail and how to build a plan that not only works for you but motivates and inspires you to enhance business growth.
Beyond the Numbers: The True Measure of Growth in Your Business
by Cassie Evans 18 July 2024
Whether you're struggling with launch results or seeking a more mindful view of your business progress, this article offers insights into persistence, consistency, and the importance of looking beyond mere numbers.
What Others Don't See in Your Business Decisions For Growth
by Cassie Evans 18 July 2024
Whether you're struggling with external validation or wanting to make more authentic business decisions for growth, this article offers a fresh perspective on aligning your actions with your deeper motivations.
Fun and Authentic Ways to Grow Your Business
by Cassie Evans 18 July 2024
Whether you're an introvert looking to expand your network or a creative soul seeking inspiration, here are a few ways in which you can put the fun back into your business and grow authentically!
Embracing Identity Shifts: Evolving Through Name Changes and Career Shifts
by Cassie Evans 18 July 2024
Whether you're considering a rebrand or just feeling a lack of confidence in owning your job title, this article will help you discover how embracing change can lead to empowerment and new opportunities.
The Power of Internal Control: Embracing Growth and Overcoming Fears
by Cassie Evans 18 July 2024
Whether you're just starting out on your entrepreneurial journey or you've been in the game for years, this article offers insights to overcome fear and harness your inner strength to grow.
How to Build a Community of Potential Clients, Not Just Social Cheerleaders
by Cassie Evans 6 July 2024
Tired of building a social media following that's all cheer and no conversion? Find out how to build a community where your followers are genuinely interested in your services and eager to engage on a deeper level.
How To Get More Enquiries From Dream Clients
by Cassie Evans 2 June 2024
Unless you listen to your community, then you're going to struggle to meet their needs and grow! Find out how much untapped potential is waiting within your community, and how you can start to unlock it.
Scandinavian office desk with laptop and notebook
by Cassie Evans 14 November 2022
I’ve heard my fair share of myths over the last 3 years as a Virtual Assistant, but in this blog post I’m going to share the top three I hear about outsourcing and why you shouldn’t always believe everything you hear!
3 Tasks To Outsource That Can Maximise Your Business
by Cassie Evans 19 September 2022
As a Virtual Assistant, it’s literally my job to support Online Services Providers in building a thriving business. Today I’m going to discuss 3 things you can almost instantly re-assign to help you get the best out of your business.
Best Virtual PA Service in Shropshire
by Cassie Evans 17 August 2022
As I opened up my inbox on Monday morning feeling refreshed and ready for the week ahead I found myself adopting my usual ritual of scrolling through my emails and deleting the endless amounts of crap content I've subscribed to over the years. Until I came across an email that read...
Golden business flatlay
by Cassie Evans 20 July 2022
This month's business blog is going to be a little different, as I share with you the story of how C.Evans Virtual Assistant came to be!
5 Things To Consider Before Hiring A Virtual Assistant - Blog Post Cover
by Cassie Evans 12 June 2022
More business owners are expanding their team online by investing in a Virtual Assistant. As with any business investment, you want to ensure that it aligns with your values & mission to grow and scale your business in the way you envision!
Market Research Business Success
by Cassie Evans 31 January 2022
As a solopreneur myself, I get that it’s easy to dismiss the importance of market research but to create a successful launch in business that generates consistent clients & sales, you first need to dedicate time to market research! In this blog post, I will be sharing with you the 5 key reasons why market research will help you experience continuous growth & success throughout the lifetime of your business.
6 SIGNS IT'S TIME TO INVEST IN A VIRTUAL ASSISTANT
by Cassie Evans 5 January 2022
There are more business owners hiring Virtual Assistants now more than ever before! In this blog post, I share the 6 key signs to help you identify if you are ready to work with a Virtual Assistant to grow, scale & feel supported within your business.
MY BUSINESS INVESTMENT JOURNEY & EXPERIENCE
by Cassie Evans 29 November 2021
No matter what industry you are in or stage of business you are at, if you are feeling fearful of investing in yourself and your business then this is totally normal! I'm not going to sit here and write this blog post to tell you that investing in my business was an easy choice for me to make because it wasn't! It was a super scary experience that was very much out of my comfort zone but this was the EXACT reason I knew I was making the right decision for my business. If I wanted to SEE a change, I had to MAKE a change! And here is how I did it...
BEGINNERS GUIDE TO BUILDING A MAILING LIST THAT CONVERTS
by Cassie Evans 5 November 2021
Following the crash of Instagram and Facebook in Oct 2021, many more entrepreneurs are investing time to develop their email strategy. In this blog post, I am going to guide you through the process of how you can build your mailing list, nurture your subscribers and convert them into paying clients.
HOW TO ATTRACT & SECURE CLIENTS ONLINE
by Cassie Evans 8 October 2021
If you are a service-based business owner who is currently spending more time than you would like marketing your business online only to be faced with very little interest and return in sales. Then this is the blog post for you as I will be guiding you through the '3 Foundation Stages' to begin marketing your business online successfully to attract & secure your dream clients!
IDEAL CLIENT 101: THE ESSENTIAL GUIDE
by Cassie Evans 17 September 2021
In my latest blog post, I look at all things ideal clients including; why they are important in business, how to create an ideal client profile, and how to convert your ideal clients into paying clients.
Instagram Social Media Strategy
by Cassie Evans 14 July 2021
If you’re anything like me, you love a good plan and strategy - especially one that provides you with REAL results. Today I will guide you through the 5 key areas you should include within your social media strategy to attract clients and convert sales

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